Maino.ai, a digital marketing technology platform, has raised $1.8 million (about Rs 15 crore) in a funding round led by India Quotient Advisers LLP. Notable angel investors contributed to this round, including Karan Bedi and Janhavi Parikh.
The funds will be used to significantly expand teams in technology, product development, design, and strategy, according to Rishabh Kumar, one of Maino.ai’s co-founders. This investment aims to enhance the platform’s capabilities, further strengthening its position in the digital marketing landscape.
“Additionally, we are focusing on expanding our footprint into new geographies, a strategic decision aligning with our vision to serve a broader audience and tap into new markets, thus creating additional avenues for success,” he added.
Founders and Technology
Founded by Abhijeet Kunwar, Rishabh Kumar, and Vikas Keshri, Maino.ai leverages AI and ML to provide an end-to-end automated marketing technology platform. This solution caters to modern companies of all sizes, streamlining their marketing efforts and driving digital growth.
Maino.ai has attracted significant interest from various sectors, including media tech, D2C brands, hospitality, and edtech. The company claims its technology has improved efficiency and scalability for its clients, highlighting its potential in the martech space.
According to India Quotient Partner Gagan Goyal, marketing operations and optimizations still rely significantly on manual procedures, restricting growth and scalability and resulting in a low ROI (Return on Investment).
“We have invested in Maino.ai as its mission is to democratize digital marketing tech for companies by providing easy-to-use products that cut down reliance on slow and largely manual third-party agencies,” Goyal said.
Maino.ai said it provides a one-stop solution for all organizational marketing needs. It has gained significant traction from brands in various sectors, such as media tech and hospitality.
India Quotient launched its fourth fund worth $80 million in February 2021. Their portfolio includes companies like WebEngage, Dhiwise, Vyapar, Pagarbook, Fleetx, Powerplay, Brands.live, and GoComet.
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