Bengaluru-based D2C menswear brand Snitch, a fashion startup, has raised $40 million in Series B funding to accelerate omnichannel growth, expand into quick commerce, and strengthen its digital-first retail strategy.

The Series B round, led by 360 ONE Asset, aims to drive global expansion, omnichannel growth, and a deeper push into quick commerce, digital-first retail, and lifestyle categories for Snitch.

Snitch, the fast-scaling menswear brand, is capitalizing on its trend-first approach with this latest capital injection, which is its second major round after raising $13 million in December 2023. The new round also witnessed participation from IvyCap Ventures, SWC Global, and the Ravi Modi Family Office, which is known for backing the ethnic wear giant Manyavar.

Now, with new capital and a broader mandate, Snitch will experiment with global distribution and deeper lifestyle categories. The team is also gearing up for a public listing, making this phase a critical turning point.

Founded in 2020 by Siddharth Dungarwal, Snitch has quickly become a cult favorite among Gen Z and millennial men. Its business strategy centers on lean manufacturing and fast supply chains. By releasing fresh styles every week, Snitch has maintained a high-frequency fashion cycle—fueling consistent demand and enabling digital-first retail to thrive.

From 55 Snitch Stores to 100, The Omnichannel Leap

With over 55 stores already delivering strong unit economics, Snitch plans to expand to more than 100 locations across India by the end of 2025. The omnichannel growth strategy encompasses not only physical retail but also new verticals, such as quick commerce and international expansion. This push reflects the brand’s ambition to scale beyond domestic markets while keeping India at the heart of its identity.

Snitch’s tight inventory model ensures profitability, even amid rapid growth. In FY24, the brand generated INR 241 crore in revenue and reported a profit of INR 4.39 crore, demonstrating strong financial discipline. With a reported 120 percent YoY growth rate, Snitch remains one of India’s most successful D2C menswear stories.

Chetan Naik of 360 ONE Asset said, “Snitch is one of the fastest-growing profitable D2C brands in India,” crediting its digital-first retail execution, omnichannel strength, and capital efficiency. IvyCap Ventures reaffirmed its commitment with a follow-on investment, citing confidence in Snitch’s ability to scale with discipline.

This momentum builds on the buzz Snitch generated during its appearance on Shark Tank India Season 2, where it raised INR 1.5 crore from all six sharks at a valuation of INR 100 crore. Since then, the brand has transitioned from television fame to boardroom credibility.

As the menswear space heats up worldwide, Snitch appears ready to take center stage.

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