Geniemode, a B2B sourcing platform, has raised $50 million in a Series C funding round led by Multiples Alternate Asset Management to accelerate global expansion, enhance its AI-powered supply chain, and strengthen its cross-border e-commerce and retail manufacturing position.

The round also witnessed participation from Fundamentum, Paramark Ventures, and existing investor Info Edge Ventures. This fresh capital injection will accelerate the company’s global expansion, enhance its AI-driven supply chain solutions, and strengthen its position in key markets.

“This investment accelerates our mission to build the most efficient, transparent, and scalable sourcing ecosystem, empowering brands with AI-powered design capabilities, speed, flexibility, and responsible sourcing solutions,” said Amit Sharma, co-founder & CEO of Geniemode.

Founded by Amit Sharma and Tanuj Gangwani, Geniemode connects retailers with manufacturers across multiple industries, including furniture, home textiles, apparel, and accessories. The Gurugram-headquartered firm streamlines the end-to-end supply chain through an AI-powered, asset-light model. Operating in major markets such as the US, UK, Europe, China, Bangladesh, and India, Geniemode serves over 250 suppliers and 100 buyers across 16 countries.

The company’s global footprint continues to expand, with offices in New York, London, Barcelona, and key manufacturing hubs. With the latest funding, Geniemode plans to enter new territories and scale its technology infrastructure to meet the increasing demand for efficient B2B sourcing.

Geniemode Financial Growth and Market Leadership

In FY24, Geniemode reported operating revenue of INR 556 crore, with expenses totaling INR 641.23 crore. Despite incurring a loss of INR 77.62 crore, the company remains on track to close FY25 with a gross merchandise value (GMV) of $140 million and a positive EBITDA run rate exceeding $2 million.

Co-founder and CFO Tanuj Gangwani emphasized the firm’s focus on profitable growth, stating, “With this round, we intend to scale to new geographies and take the company public in the coming years.”

Fundamentum’s Co-founder and General Partner, Ashish Kumar, highlighted Geniemode’s role in digitizing the fragmented apparel industry. Meanwhile, Info Edge Ventures’ Partner, Kitty Agarwal, recognized the company as a clear market leader in B2B cross-border fashion sourcing.

The Series C funding, which included a secondary component, underscores investors’ confidence in Geniemode’s business model and growth potential. As the company advances its tech-driven sourcing solutions, it aims to revolutionize global supply chains for large retailers and brands.

With strong investor backing and a clear strategy for expansion, Geniemode is poised to redefine the B2B sourcing landscape worldwide.

Multiples’ Managing Director Sridhar Sankararaman highlighted Geniemode’s role in reshaping apparel sourcing through technology. “Global macro trends are reshaping the apparel sourcing landscape, driving a rebalancing of supply chains. Our investment in Geniemode is part of our active strategy to back leading new-age businesses disrupting large markets using technology,” Sankararaman said.

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