Amazon India’s phenomenal growth in recent years can be partly attributed to its technological innovations. So, it comes as no surprise that Amazon is investing over USD 600 million (Rs 4400 crore) in its India operations, which include food retail and marketplace. It will provide Amazon India with more resources to fight against arch-rivals like Snapdeal and Flipkart.
In a short period, Amazon has established itself as the leading online retailer in India – a highly complex market. Amazon’s spectacular success in this challenging market shows that it knows how to succeed in the world’s untapped markets.
Let’s have a look at some innovative ways Amazon India has used to conquer the local market.
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5 Steps behind Amazon’s Success in India
1. Understanding the Customers
Amazon had deeply researched the Indian consumer market way before establishing its online marketplace here. They spent a lot of time, money, and resources to get a clear picture of what most Indians look for when buying online. For instance one of the hurdles was the lack of knowledge about determining the quality of any product online. Most consumers in rural areas had little to no idea about customer reviews. So, Amazon India came up with their unique ‘assisted buying’ service at local retail locations to help buyers make an informed decision.
2. Use of artificial intelligence
Delivering the product at the right location is still a challenge for most online retailers. To overcome this situation, Amazon India has employed some of the most cutting-edge technologies like Artificial intelligence (AI) and machine learning in its operations. The use of these technologies has brought excellent precision to their deliveries.
3. Ease of Use
Amazon India offers an easy to use functionality to its sellers and consumers to track their orders. As a result, amazon sellers can concentrate on their core Business as Amazon takes care of everything. For instance an intuitive dashboard provides sellers with a quick overview of all the orders, their status, Easy ship service, and FBA options, and so on. From picking products from your location to delivering it directly to the customers, Amazon Indian performs everything seamlessly without much effort on your part.
4. Research and Development using Local Knowledge
One of the largest research and development centers of Amazon is in Bangalore. It indicates Amazon’s unwavering commitment to understand the intricacies of the Indian market and to develop a flawless shopping experience suitable for Indian shoppers.
5. Logistics and delivery
Amazon has ramped up its logistics and delivery network just before this year’s Great Festival Sale. Now, Amazon India boasts of its 1400 delivery stations in more than 750 Indian cities. Besides, Amazon has recently started its highly ambitious ‘I Have Space’ (IHF) program in partnership with local Kirana stores in over 350 Indian cities. This initiative has helped them penetrate deeper into local markets.
Amazon’s Great Indian Festival sale of 2019 has just ended, bringing in record revenue for the e-commerce giant. Amazon’s single-largest seller Cloudtail has posted 25% revenue growth for FY19. However, the likely entry of big eCommerce players like Reliance in 2020 can prove to be a litmus test for Amazon India and other existing players.
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