Kindly, a Healthtech startup set out to support men and women across Asia dealing with sexual wellness and lifestyle disorders through its diagnostic-first approach, has raised $3.25M in funding from investors around the globe. These include Y Combinator, DG Daiwa, Olive Tree, Soma, Goodwater, and Gaingels.
The Y Combinator (W22 cohort) backed startup, Kindly, will use the capital to accelerate its growth and expansion across India and international markets. While doing so, Kindly will continue to disrupt the lifestyle and sexual wellness markets.
The startup will focus on category expansion for a more holistic approach to addressing lifestyle issues. It aims to acquire 130 million users, who will benefit from Kindly’s full-stack solutions and strengthen its position as a tech-enabled lifestyle brand with the launch of its app soon.
The startup is targeting an $8 billion sexual health market
Founded in 2020 by the name Janani. life Kindly is a holistic sexual performance, and lifestyle brand focused on the sexual and reproductive health space. They are addressing the gap in lifestyle disorders, sexual performance, and hormonal wellness market – an $8 billion market opportunity – with their support and product range.
The Bengaluru-based startup founded by Nilay Malhotra and Raj Garg is a holistic sexual performance and lifestyle brand for all, offering discreet, non-judgmental, convenient, end-to-end full-stack solutions. It provides an end-to-end, research-backed solution for sperm health and sexual performance for men, PCOS, irregular periods and period pain for women.
Nilay Mehrotra, Founder and CEO of Kindly, said, “We’ve attracted investors from around the world, and this bodes well for our expansion into markets beyond India. The whole team is passionate about empowering people to explore their sexual wellness safely and confidently, and this shows in our community engagement and growth numbers.”
Sexual health neglected due to social stigma
Both men and women face sexual wellness concerns, but due to a lack of awareness and social stigma associated with these problems, they refrain from seeking help. Erectile dysfunction, premature ejaculation and loss of libido are men’s significant concerns.
“We’re breaking new ground with an all-inclusive approach to lifestyle and sexual disorders, which hasn’t been done before. The funding will elevate us from a disruptor brand to a market leader in the lifestyle and sexual wellness market. With fresh product lines, a tech-enabled platform for easy access to our services, and our intention for global expansion, we are poised to enter the next phase of our growth,” said Nilay Mehrotra.
According to research, the prevalence of female sexual dysfunction increased with age, from 22 percent in women aged less than 20 to 75.7 percent in women aged 40-50 years. Most women suffer from painful sex, vaginismus, vaginal dryness and loss of libido, but in most cases, it is ignored due to lack of knowledge.
“As a growth-stage investor focused on bio-health-led businesses, we are excited to partner with Kindly. It is pioneering at-home semen testing in Asia and providing sexual wellness solutions. The wellness market has changed dramatically over the last year, and we believe the demand for at-home diagnostics will only continue to grow,” said Takeshi Kanamori, Managing Director, DG Daiwa ventures.
