Clean-label nutrition brand The Whole Truth (TWT) has secured $15 million in Series C funding to expand its in-house manufacturing, strengthen its presence in the health food market, and meet the growing demand for healthy and transparent food startups.

This fresh capital injection will fuel TWT’s in-house manufacturing expansion, talent acquisition, and category growth, strengthening its foothold in the competitive health food market. The brand has already secured $37.6 million across six funding rounds. Its last significant raise in January 2023, a $15 million Series B round led by Peak XV Partners, valued the company at $72.6 million.

Founded in 2019 by former Unilever marketer Shashank Mehta, TWT specializes in clean-label nutrition with a transparent approach. The brand’s portfolio includes protein bars, peanut butter, dark chocolates, energy bars, immunity balls, and muesli. It operates a direct-to-consumer model, with 80-85 percent of sales originating from its website. At the same time, the rest comes from strategic partnerships.

Investor Confidence in Clean-Label Nutrition

TWT has attracted backing from notable angel investors, including Zerodha’s Nithin Kamath, Swiggy’s Sriharsha Majety, and Rebel Foods’ Jaydeep Burman. The latest funding underscores rising investor interest in the clean-label food sector, particularly as consumers seek healthier, more transparent food choices.

“Shashank and the team at The Whole Truth are not just building a brand—they’re leading a movement to restore trust in food and making food real again. Their growth over the last year proves that the mission resonates with consumers and definitely with us at Z47,” said Vikram Vaidyanathan, Managing Director at Z47.

Unlike traditional health brands catering primarily to fitness enthusiasts, TWT is broadening its consumer base by targeting women, teenagers, and older adults. The company’s strategic expansion aligns with the booming $40 billion packaged food industry in India, where brands like Yoga Bar, Slurrp Farm, True Elements, Opensecrets, and Monsoon Harvest are also vying for market share.

TWT Revenue Growth and Profitability Goals

TWT has demonstrated remarkable growth, with its FY24 revenue surging by 81 percent to INR 65.3 crore, up from INR 35.96 crore in FY23. The brand has also reduced losses by 33 percent, signaling a strong pathway toward profitability.

The clean-label food market is witnessing a surge in funding, with recent investments in Salad Days (INR 30 crore in Series A from V3 Ventures) and Fambo ($2.5 million from EV2 Ventures). As health-conscious consumers drive demand, TWT is poised to capitalize on this momentum with its commitment to honest and transparent nutrition.

“At Sofina, we are dedicated to investing in mission-driven companies and share our values of quality and long-term impact. The Whole Truth’s mission to redefine clean-label nutrition and build consumer trust strongly aligns with our vision,” said Yana Kachurina, Principal, Sofina.

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