Rabitat, a direct-to-consumer (D2C) brand, has raised INR 40 crore ($5 million) in Series A funding to transform the safe kids’ drinkware and foodware space in India, with strategic backing from RPSG Capital Ventures, DSG Consumer Partners, and other notable investors.

Rabitat’s Series A funding, completed in two tranches, marks a significant inflection point for the D2C brand as it continues to scale in the children’s product segment. Founded by brothers Sumit and Siddharth Suneja, Rabitat delivers safe kids’ drinkware and foodware that blends health-conscious materials with playful aesthetics.

The company’s line of BPA-free, non-toxic bottles, sippers, and lunch boxes stands out in a $3.3 billion market that remains largely untapped. Over 200,000 families already use Rabitat products, and that number continues to grow as the brand champions design, safety, and convenience.

“We’re grateful to see so many parents choosing Rabitat, with over 2 lakh families bringing our products into their homes,” said CEO Sumit Suneja. “This capital will fuel our next phase of growth, where we will strengthen partnerships with Indian manufacturers and launch thoughtful new designs as well as build deeper trust with our customers.”

Strategic Backers Fuel Next-Phase Growth

Leading the Series A funding, RPSG Capital Ventures and DSG Consumer Partners bring more than capital; they bring strategic depth. Additional investors, including Capital A, Accurize Syndicate, Eagle Venture Fund, AG Ventures, and the Flair Writing Family Office, joined forces with the founders of The Souled Store, LivSpace, and Curefit to propel Rabitat forward.

With the new funds, Rabitat plans to strengthen its domestic manufacturing partnerships, launch fresh product lines, and invest in deepening consumer trust. The goal is to become the most trusted D2C brand in the safe kids’ drinkware and foodware category.

Siddharth Suneja, co-founder and chief business officer, said, “We’re building a brand that truly solves for the well-informed and deeply conscious parents of today. Our products are high quality, durable, made with BPA-free, non-toxic premium materials, as well as aesthetically pleasing and fun for kids.”

Design with a Purpose, Parenting with Confidence

“Modern Indian parents demand more than just cute products,” said co-founder Sumit Suneja. “They want globally certified, BPA-free, non-toxic products they can trust. That’s what Rabitat delivers.”

The Series A funding gives Rabitat the power to scale that vision without compromising on quality, safety, or child-friendly design. RPSG Capital Ventures’ Abhishek Goenka praised the team’s understanding of modern parenting needs, emphasizing their “intersection of safety, design, and everyday utility.”

Abhishek Goenka, Managing Partner at RPSG Capital, said, “Sumit and Siddharth understand the pulse of India’s new-age parents and are building Rabitat at the intersection of safety, design, and everyday utility. This category is still underpenetrated and is calling out for new players to drive innovation and not just follow existing trends.”

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