FreshToHome, a fully integrated direct-to-consumer (D2C) online consumer brand for free fresh fish and meat delivery, has closed $104 million in Series D funding led by Amazon Smbhav Venture Fund.
Existing investors such as Iron Pillar, Investcorp, Investment Corporation of Dubai, and Ascent Capital participated in the round. New investors like Dallah Albaraka, Mount Judi Ventures, and E20 Investment Ltd. participated in the round.
The additional money will support FreshToHome’s objective to provide millions of meat lovers with 100 percent preservative- and antibiotic-residue-free fish, shellfish, and meat that is both accessible and cheap.
The Bengaluru-based company raised $121 million in its Series C round in 2020 with the help of Investcorp, IronPillar, Ascent Capital, Dubai’s Investment Corporation of Dubai, and the Development Finance Corporation (DFC) of the US Government.
More than 2,000 certified fresh and chemical-free items are available from the D2C firm, active in more than 160 cities in India and the UAE.
“We are now a ‘Proficorn’ with operational profitability across the company. As we strive to offer more value to our farmers and fishers, customers, employees and investors, our focus is on profitability and sustainable value creation,” said Shan Kadavil, CEO and Co-founder, FreshToHome.
FreshToHome delivers chemical-free fish and meat to customers’ doorstep
Matthew Joseph and Shan Kadavil founded the company in 2015. Everyone will be able to get fresh meat and fish thanks to FreshToHome. A dedication to their brand promise of 100 percent Fresh and 0 percent Chemicals is the key to Freshtohome’s success.
According to Shan Kadavil, FreshToHome has led the trend in providing 100 percent preservative- and antibiotic-residue-free fresh fish, shellfish, meat, and meat products available and affordable to everyone.
More than 4,000 fishermen and farmers are given the ability to electronically auction their goods for sale on the firm website by FreshToHome’s technology-enabled platform, Commodities Exchange.
The company said this method eliminates intermediaries and guarantees that customers receive the best products within 24 to 36 hours of sourcing. It also stated that its technology-enabled platform is its primary competency.
According to a statement from the company, the $250 million Amazon Smbhav Venture Fund’s mission is to support the next generation of innovative, tech-enabled businesses with bold founders.
We are delighted by the management team at FreshToHome, led by Shan Kadavil. They have produced excellent work in building a solid, technology-enabled supply chain with scalable backward-integrated capabilities to serve customers, farmers, and fishers.
