Wealthtech platform Syfe has raised $80 million in Series C funding to expand its digital investing presence across Singapore, Hong Kong, and Australia, with a focus on AI tools, automation, product strategy, mass affluent users, and tech operations in Gurugram.

The Singapore-headquartered wealthtech startup secured $53 million in equity funding during its Series C2 round, led by two UK family offices, following the $27 million raised in Series C1 earlier in August 2024. Backing from existing investors Unbound and Valar Ventures pushed the company’s total capital haul to $132 million.

“This fundraiser comes at an exciting time as we grow our presence across the region and expand our offerings,” said Dhruv Arora, Founder and CEO of Syfe.

“In our markets of Singapore, Hong Kong & Australia, nearly half of all adults are in the ‘mass affluent’ segment, meaning those who have between a few hundred to a few million dollars in investable assets, and this segment is growing fast. As a platform built in the region, for the region, we have a deep understanding of what these investors need. We’re in a great position to serve them with personalized, accessible, and high-quality wealth management at scale,” he added.

Expansion Fueled by Acquisition and AI

Fresh capital comes just weeks after Syfe acquired wealthtech platform Selfwealth, one of Australia’s top retail investment platforms. That strategic move accelerates Syfe’s regional expansion, providing it with access to a broader user base and a deeper market share. Now operating in 60 countries, Syfe aims to capture the growing mass affluent customer base in the Asia-Pacific region.

Meanwhile, Syfe has doubled its presence in Hong Kong this year and continues to scale in Singapore and Australia. The company currently manages over $10 billion in assets. It will utilize this momentum to invest further in AI tools and automation, thereby streamlining its operations and enhancing the customer experience.

Product and Talent Strategy on the Rise

Syfe’s next growth phase centers around technology. It plans to scale its Gurugram tech operations, expand its engineering and product teams, and strengthen internal systems. The company recently increased its headcount in India by 15 percent.

To sharpen its product strategy, the wealthtech platform appointed Sanjeev Malik, a former executive at BlackRock. Simultaneously, it brought in Dane Ricketts, previously at Grab and Procter & Gamble, to lead global marketing efforts. These leadership additions aim to align technology, marketing, and product innovation under one robust strategy.

Syfe remains laser-focused on the mass affluent segment—those seeking digital-first, simplified investment solutions. With new funding, it plans to deliver an expanded product suite tailored to this demographic’s evolving needs. More importantly, Syfe’s investment in automation and AI tools ensures seamless, intuitive investing at scale.

“This capital will be used to scale our reach and strengthen our leadership position across Singapore, Hong Kong, and Australia,” Arora said. The company will also continue to invest in innovation and product expansion as it seeks to offer a wider suite of tools for investors across various life stages and asset classes.

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