QuickReply.ai, a WhatsApp Marketing and Automation platform, has raised $1.14 million in a seed round. The funding was led by Leo Capital, which invested $0.75 million, while other investors, including Pentathlon Ventures, GSF, Deepak Diwakar, Azhar Iqubal, and Dinesh Agarwal, also participated.
The startup provides direct-to-consumer (D2C) brands and online retailers with an end-to-end WhatsApp engagement platform. It intends to use the money for talent acquisition, product development, tech infrastructure, research and development, marketing, and international expansion.
Over the next two years, QuickReplay.ai plans to increase its operations in the Middle East, Southeast Asia, Latin America, and Europe.
With just one platform, QuickReply.ai’s technology enables brands to segment audiences, automate conversations, and send personalized messages.
Hridayesh Gupta, Co-founder & CTO, QuickReply.ai, said, “As a company operating in the communication-tech space, we recognize that WhatsApp is poised to disrupt traditional business communication methods such as SMS, email, and push notifications.”
“By leveraging the unique capabilities of WhatsApp, we believe that we can empower businesses to build stronger and more personalized relationships with their customers. We are delighted to be at the forefront of this evolution in the messaging industry and excited about the opportunities it presents,” added Hridayesh.
QuickReplay.ai boosts brand-customer engagement
QuickReply.ai is an end-to-end WhatsApp engagement technology for D2C Brands and Online Stores founded in 2021 by Himanshu Gupta and Hridayesh Gupta.
By enabling honest and direct dialogue between companies and their customers, it seeks to transform the marketing landscape completely. Technology-driven, the business uses automated processes to assist marketers in personalizing their WhatsApp marketing campaigns and increasing client engagement.
Given that more and more people are using messaging apps for communication, QuickReply.ai seeks to provide businesses with an easy and effective way to connect with their clients via WhatsApp.
The platform gained early traction in India and has since been adopted by more than 250 companies as a key tool for client engagement and retention.
This seed capital will be important for the company to improve its proposition further and drive innovation more rapidly after experiencing substantial growth over the past 18 months.
“WhatsApp has already established itself as a major customer engagement and retention tool, superseding emails and other traditional mediums in some sectors. QuickReply.ai is a disruptive solution, set to help brands personalize their WhatsApp Marketing through innovative automation,” said Leo Capital partner Dinesh Singh.