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Home Topics FinTech

Easy Home Finance Secures $35M Series B Funding, Sets Sights on Expanding Reach and Asset Base

Easy Home Finance aims to grow its assets under management (AUM) to $300 million with fresh capital within 24 months

Do-hyun by Do-hyun
November 7, 2024
in FinTech
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Easy Home Finance, a digital-first home loan provider, secures $35M in Series B funding, underscoring investor interest in India's growing housing finance sector.
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Easy Home Finance, a digital-first home loan provider, has raised $35 million in a Series B funding round, securing investors’ confidence in India’s growing housing finance sector. The funding round, led by Claypond Capital, chaired by Ranjan Pai of the Manipal Group, and the Asia Rising Fund from Sumitomo Mitsui Banking Corporation, brings the company’s total capital raised to over $100 million in equity and debt.

This latest investment signals strong faith in the housing finance space, which has seen increasing demand as homeownership becomes more accessible across India.

Easy Home Finance aims to grow its assets under management (AUM) to $300 million with fresh capital within 24 months. Additionally, the firm plans to expand its reach to over 150 locations nationwide, catering to middle-income consumers needing affordable and accessible financing.

“The new funds will support our asset-building strategy and bolster our footprint across India,” said Rohit Chokhani, Managing Director at Easy Home Finance.

Investor Interest in the Housing Finance Market

The funding round also saw participation from existing investors, including Xponentia Capital, Finsight Ventures, Harbourfront Capital, and Pegasus India Evolving Opportunities Fund. Investor interest in this space has grown as the demand for home loans has surged, driven by India’s rising middle class and increased urbanization. Easy Home Finance’s digital-first approach and focus on middle-income families position it uniquely within this competitive market.

Founded in 2018, Easy Home Finance leverages technology to streamline home loan approvals and disbursements. Since its launch, the company has facilitated over INR 500 crore in loans and assisted approximately 5,000 families in achieving homeownership. This year alone, the company reported a 90 percent rise in revenue to INR 63.73 crore, with profits up 10.8 percent from the previous fiscal year.

“We have developed an in-house prop-tech combined with credit tech, and we can deliver seamless consumer experience within minutes, not days. We’ve seen multiple clients from origination to moving-in the property on the same day,” Chokhani added.

The Road Ahead for Easy Home Finance

Easy Home Finance’s growth story reflects the broader trend in India’s financial sector, where digital-first lending platforms have gained prominence. Earlier this year, the company partnered with DCB Bank to offer affordable home loans, further enhancing its reach. The recent funding round comes as more investors place their bets on startups transforming housing finance, signaling a promising future for Easy Home Finance as it targets ambitious growth in the years to come.

“We are excited to join forces with Rohit and the Easy team in this mission to digitize the mortgage industry, ensuring that more individuals can realize their dream of homeownership,” said Shyam Powar, CIO of Claypond Capital.

Stay ahead of the curve and follow IndiaTechDesk on Facebook, Twitter and Linkedin for in-depth news of market trends, funding updates, and regulatory changes affecting startups in India.

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Tags: FintechHome LoanHome servicesindian startupStartup Funding
Do-hyun

Do-hyun

Do-Hyun is a Korean journalist passionate about Southeast Asia, focusing on Indian startups. With extensive experience in the field, he has developed a reputation for delivering breaking stories and unique news reports. Do-Hyun exceptional network and strong connections with industry experts, founders, and venture capitalist firms have played a crucial role in his ability to access exclusive information and provide insightful coverage. His deep understanding of the Southeast Asian market, combined with his knowledge of the Indian startup ecosystem, allows him to uncover emerging trends and capture the pulse of the region's entrepreneurial landscape. Having honed his journalistic skills at top media outlets in Korea, Joon-ho brings a unique perspective to his reporting.

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