Beauty tech platform Kult has raised $20 million in Series A funding to scale its AI-powered platform, offering hyper-personalized skincare recommendations and disrupting the landscape of Indian startups. The Series A funding, one of the year’s largest, places Kult at the forefront of India’s digital beauty revolution.

Kult secured this Series A funding from prominent investors Dr. Payal Kanodia and Aishwarya Bansal of the M3M Family Office, with additional backing from Venture Catalysts. Kanodia and Bansal will join Kult’s board, signaling a deep strategic commitment to the beauty tech vision.

“Kult’s data-driven, customer-first, tech-led model signals the next evolution in the online beauty space—where deep personalization and human insight converge to deliver instant, precise solutions. The strong traction from repeat users in this early stage validates the timing and necessity of launching such a sharply focused, super-niche platform,” said Dr Payal Kanodia.

With the fresh capital, Kult will expand its product lineup, enhance its AI-powered platform, and scale operations nationwide. The startup also plans to hire over 200 professionals across engineering, sourcing, product, and user experience.

Personalized Beauty for Every Skin Tone

Kult, founded by Karishma Singh and Ruchika Pallavi, uses artificial intelligence to deliver precise skincare recommendations tailored to unique skin types. Unlike anything in the market, its visual catalog displays products on diverse Indian skin tones—adding trust and inclusivity to the user experience.

What sets this beauty tech firm apart is its reliance on global expertise: over 300 beauty professionals worldwide contribute to the platform’s evolving algorithms.

Kult will onboard 700 premium products and process over 10,000 daily orders by 2025. The company, already operating at margins above 35 percent, targets a gross merchandise value of INR 650–700 crore for this fiscal year.

Despite competition from established names like Nykaa, the Good Glamm Group, and Smytten, Kult’s AI-powered platform provides unmatched customization depth. While Nykaa offers AR-driven try-ons and Glamm leads with content commerce, Kult focuses strictly on personalization through data science and skin intelligence.

Rising Star Among Indian Startups

As Indian startups continue to attract global capital, Kult’s raise joins a handful of standout rounds. Alongside SaaS leaders like Atomicwork ($25M) and Lucidity ($21M), Kult’s achievement underscores global investor confidence in India’s tech-led consumer ventures.

India’s beauty and personal care sector is projected to reach $30 billion by 2027, with online sales expected to surpass $10 billion. Kult’s beauty tech model directly aligns with this trend, placing it in a strong position to lead the digital skincare charge. This level of funding signals a strong investor appetite for tech-led platforms with scalable consumer impact, especially those rooted in the Indian startup ecosystem.

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