Supertails Secures $15M Series B for Pet Care Expansion

Supertails, the full-stack pet care startup backed by Indian Actress Deepika Padukone, has raised $15 in its latest Series B funding round led by RPSG Capital Ventures with participation from existing backers including Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC.

The funding will propel Supertails into a new phase of growth, focusing on offline operations, technological innovations, and an expansion of its healthcare services, notably the Supertails Pharmacy.

“With this recent round of funding, we will build an organized and easily accessible ecosystem, tailored to the diverse and evolving needs of Indian pet parents,” the company representatives said in a statement.

Since its inception in June 2021, Supertails has shown remarkable financial growth. The Series B funding marks the company’s largest round, following a total of INR 90 crore raised from institutional investors and notable figures like Kunal Shah, Varun Alagh, and others since its commencement.

The company’s revenue surged to INR 33 crore during FY23, a 4.2X increase compared to FY22. However, losses increased to INR 30.6 crore, reflecting the aggressive investment strategy employed by the Deepika Padukone-backed venture for expansion.

Business Strategy and Offerings

Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails initially began as a platform focused on educating pet parents.

Over time, the Deepika Padukone- backed company expanded its offerings to include a diverse range of pet essentials such as food, treats, accessories, online vet consultations, and behavior training. The introduction of the Supertails Pharmacy further solidifies its position as a comprehensive platform catering to the evolving needs of pet owners.

The fresh funds will boost customer acquisition, investment in cutting-edge technology, and expansion of healthcare services, notably the Supertails Pharmacy.

Moreover, Supertails plans to venture into offline operations, aiming to create an omnichannel experience for its consumers. This ambitious strategy aligns with the company’s goal to achieve an annual recurring revenue (ARR) of INR 500 crore in the next two years.

Market Potential and Competition

With approximately 35 million pets in India, the market is experiencing a robust growth rate of over 15 percent annually.

“We are excited to collaborate with Supertails as their innovative platform has gone beyond conventional pet care. With increasing disposable income and a rising trend in pet parenthood, the pet care industry holds significant potential in the future,” said Abhishek Goenka, Managing Partner, RPSG Capital Ventures.

As we expect India’s pet economy to grow over the next decade, Supertails’ expansion aligns perfectly with the current landscape,” he added.

The trend towards nuclear families and urban lifestyles continues to drive this growth, presenting a potential market size of $5 billion. Supertails a full-stack pet care startup aims to capitalize on this market potential and solidify its position as a leading player in the pet care space, competing with key players such as Heads Up for Tails, Goofy Tails, and JustDogs.

The Series B funding round is a crucial step towards the ambitious growth plans of the pet care startup. The fresh injection of funds will be instrumental in expanding its offline presence, advancing technological capabilities, and enhancing healthcare services for pet owners.

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