Technological innovations have revolutionized the Indian startup ecosystem. Machine learning, Blockchain, AI, and the Internet of Things are enabling startups to create new markets and displace well-established barnds and products with more efficient and technologically advanced alternatives. These are the times of disruptive technologies.
To fully comprehend the meaning of disruptive technology, you’ll need to take a look at some of the unique startups last year. The founders of these groundbreaking startups have seized every opportunity to create a profound impact on the market and flourish because of their unique, out-of-the-box ideas.
The Unique Startups In India
NINJACART
Ninjacart was a disruptive startup with a unique idea. They pick up fruits and vegetables directly from farmers and bring them to the retail outlets. With Ninjacart, farmers get the convenience of selling their products without involving any middleman, improving their profits significantly. While Ninjacart earns handsome commissions, farmers enjoy better remuneration and a steady demand for their products. So, it’s a win-win game for all.
Ninjacart solves one of the most widespread problems in fruits and vegetables supply chain with the help of technology. As of now, the supply chain is extremely inefficient where farmers are not getting the right price for their products, and consumers have to settle with mediocre quality products.
Ninjacart picks up fresh produce from the farmers and makes it available for consumers through small retailers without wasting any time. Since these are perishable commodities, Ninjacart cannot take the risk of any delays as it can adversely affect the entire chain.
CLEVERTAP
CleverTap is one comprehensive platform for personalization and behavior analytics for businesses that run using their mobile apps. CleverTap is meant for companies that are looking for a solution to drive measurable growth, mobile conversion, and retention of customers. What makes CleverTap a unique and promising company is that it’s the only startup in India that provides mobile app-based businesses with lifecycle management and engagement tools to retain their customers and promote growth.
With over 8000 clients across the world including Star, Vodafone, Sony, Gojek, Domino’s, BookMyShow, and Cleartrip, CleverTap has a presence in over 100 countries and helped businesses generate over $2 billion in revenue so far. CleverTap has recently secured $26 million and $35 million funding in Series B and Series C rounds, respectively.
GLANCE
A product of India’s first unicorn startup InMobi, Glance is a mobile-based service that provides visually rich content on the mobile screen. This informative, entertaining, and consumable content is chosen by keeping in mind the needs of today’s smartphone users. It may include news snippets, sporting events, clips, fashion news, exciting facts, and so on.
Since India is a mobile-first economy, and the use of smartphones is increasing, day by day, there’s a plethora of growth opportunities for Glance. By using cutting-edge technologies like Machine Learning and Artificial Intelligence, Glance can revolutionize the way people consume mobile content.
Learn more about promising startups of 2020.
What gives Glance an edge over the competitors is that it comes pre-installed on some of the best selling smartphones from popular brands like Samsung, Vivo, and Xiaomi, to name a few. With over 50 million daily active glance users, it is looking to break new grounds as mobile consumption is only going to increase in the coming years. One of Silicon-Valley’s most renowned investor Peter Theil’s Mithril Capital, has recently invested in Glance, affirming its growth potential even further.
1MG
Since its launch in 2013 as an alternative medicine startup, 1mg has come a long way now. It offers everything from medicines to lab tests and from doctor consultations to supplements and so on.
1mg is also a reliable source of information about medicines. With 120 verified laboratories listed on the platform and over 2000 lab tests, 1mg is one of the leading companies that facilitate health tests at home. They also offer online consultations with qualified doctors.
1 mg has multiple sources for revenue generation that include the sale of medicines, diagnostics, online consultations, and preventive healthcare, among others. With recent funding of $170 million from Corisol Holdings, IFC, and Zur Rose, 1mg is looking to make their care management programs more efficient and personalized as well as expand partnerships with pharma, hospitals, and insurance providers.
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