The Indus Valley, a Chennai-based direct-to-consumer (D2C) brand specializing in toxin-free kitchenware, offering sustainable cookware and eco-friendly kitchenware solutions like cast iron cookware, has raised INR 23.1 crore in its pre-Series A funding round signaling a surge in demand.
Led by DSG Ventures, this milestone investment comes after a 25-month pause in fundraising and marks a pivotal step forward for the eco-friendly brand.
The Indus Valley’s board approved the issuance of 41,485 compulsory convertible preference shares at INR 5,580.4 each, raising INR 23.1 crore. Notable contributions include INR 14.5 crore from DSG Consumer Partners and INR 52 crore from White Whale Venture Fund, with additional backing from Candle Advisors, Zend Advisors, and individual investors like Shavak Srivastava and Rajiv Pillai. With INR 18.62 crore already received, the remaining funds are expected soon.
This funding round values The Indus Valley at INR 303 crore ($36 million), triple its previous valuation of ₹116 crore. The capital will help the startup scale operations, diversify product offerings, and strengthen its market presence.
Meeting the Demand for Toxin-Free Kitchenware
The Indus Valley specializes in toxin-free kitchenware crafted from natural materials like cast iron, clay, copper, wood, and soapstone. These products offer safe alternatives to chemically coated cookware and appeal to health-conscious consumers seeking sustainable and durable solutions.
The company has also expanded into stainless steel and food accessories, broadening its appeal among young urban families. With plans to increase its product range to 1,000 SKUs from the current 230, The Indus Valley aims to revolutionize Indian kitchens while staying true to its eco-friendly practices.
The company recorded INR 38.81 crore in revenue for the fiscal year ending March 2023, reflecting a 68 percent year-on-year growth. However, losses widened to INR 8.98 crore, a 2.8-fold increase compared to the previous year. While the fiscal 2024 report is still awaited, the fresh funding is expected to address these challenges and support growth.
Shaping the Future of Kitchenware
As the kitchenware market transforms, The Indus Valley is positioned to lead, focusing on functionality, safety, and sustainability. With its toxin-free products meeting the rising consumer demand for health and eco-conscious solutions, the company is set to leverage its momentum for rapid expansion.
This funding round validates The Indus Valley’s business model and underscores the relevance of its product line in today’s market. With ambitions to reach INR 300 crore in revenue by 2025, the company aims to serve a growing base of global and domestic consumers.
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