Salad Days, an Indian healthy food brand, has secured $3.4 million in Series A funding to expand its cloud kitchens, enhance its technology stack, boost profitability, and strengthen its organic farm operations co-led by V3 Ventures and Client Associates Alternate Fund. This marks the brand’s first institutional funding after successfully operating as a bootstrapped and profitable venture for over a decade.

The fresh capital will drive Salad Days’ expansion strategy, focusing on opening new cloud kitchens, upgrading its technology stack, hiring top talent, and boosting marketing efforts. The company also plans to diversify its sales channels and enhance its menu while emphasizing profitability and customer retention.

Salad Days operates 25 cloud kitchens and 12 outlets in Delhi-NCR, 9 in Bengaluru, and 4 in Mumbai. The company aims to add 15-20 more cloud kitchens in the coming year before expanding to new cities.

Founded by Varun Madan in 2014, Salad Days delivers fresh and nutritious meals through its website, centralized phone lines, and major food aggregators such as Swiggy, Zomato, and ONDC. The brand ensures top-notch quality and consistency through its central kitchen infrastructure and organic farm in Vasant Kunj, Delhi.

The menu goes beyond salads, offering a variety of grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. With this diverse selection, the brand aims to make healthy eating a regular part of Indian households’ diets.

Salad Days Thriving in a Booming Health Food Market

India’s health food market is experiencing exponential growth, projected to reach $30 billion by 2026. With a 20 percent CAGR—three times the global average—the demand for healthy meal options is attracting strong investor interest. Competitors like Slurrp Farm, The Whole Truth, Eat Better, Pluck, and Tata Soulfull actively vie for a share in this lucrative space.

Despite the competition, Salad Days stands out with its profitability-driven approach and focus on delivering wholesome, affordable meals. The company operates at an annual revenue run rate (ARR) of INR 60 Cr ($7.2 million) while maintaining profitability.

Madan said, “While we have maintained sustained growth and profitability throughout our journey, these fresh funds will enable us to scale our impact significantly further. We’re focused on strategic expansion across all dimensions – from expanding our footprint to strengthening our team and enriching our menu. We will continue innovating our offerings while maintaining the quality and consistency of our customers’ trust in us.”

With a rapidly growing customer base and increasing demand for healthy, convenient food options, Salad Days is well-positioned to scale its operations further. By leveraging advanced technology, a robust supply chain, and customer-centric strategies, the brand is set to redefine India’s evolving food-tech landscape.

Rebel Foods recently joined the Open Network for Digital Commerce (ONDC) to expand its direct-to-consumer (D2C) products nationwide. This move aligns with its strategic goals to grow its footprint and enhance operational efficiency.

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